VIRAM: Agenda Sustainability

A Campaign for Population Stabilisation and Environmental Resilience

An 12-episode series posting bold questions and sparking urgent dialogue on population, environment, and our collective future.

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Overview​

Population growth, when aligned with thoughtful planning and inclusive development, presents an opportunity to shape a more sustainable future. VIRAM approached this critical issue with a solutions-driven lens – highlighting how informed choices, equitable access to resources, and education can ease environmental pressures and strengthen climate resilience. Through a 12-episode docuseries, expert-led conversations, sustained social media engagement, and on-ground activations, the initiative empowered audiences to see sustainability not as a constraint, but as a pathway to healthier communities and a balanced planet.
 
Launched on 23 November 2022, VIRAM: Agenda Sustainability was a year-long public awareness campaign by the Mobius Foundation, in partnership with the India Today Network. By reframing the link between population and environmental sustainability as a shared responsibility – and a shared opportunity – the campaign fostered constructive dialogue, encouraged responsible family planning, and reinforced the role of education and innovation in building a more resilient and hopeful future.

How We Did It

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